Callers are told it’s AI
Every call opens with a fixed message: the business name, that it’s an automated assistant, that the call is recorded and why, how to hang up, and where the privacy policy is.
Trust & data
How we handle calls, data and AI.
What callers are told, what we keep, for how long, and every company that touches call data on our behalf.
Our commitments
Recordings deleted at 30 days
Recordings and transcripts are deleted after 30 days. Reports keep working from anonymised daily counts.
Each client kept apart
Every client’s call records are separated from every other client’s at the database level.
Accounts in your name
Your phone number and CRM are set up in your own accounts. If you leave, they stay with you.
Processor agreements
For client calls we act as a processor on your instructions, under a written agreement, on every plan.
Access and erasure
Requests to see or delete personal data are handled through a tested process.
Rules, not judgement
Whether your agent may take an action is decided by your written policy, in plain code, never by the AI.
No card details by phone
Our agents never take card details over the phone.
Subprocessors
Every company that touches call data.
The service providers we use to run VoiceNiche, what they do, and what they handle.
| Provider | What we use it for | What it handles |
|---|---|---|
| Twilio | Phone numbers, call routing and telephony | Call audio in transit, phone numbers, call details |
| Retell AI | Voice agent runtime for client phone lines and the voice demo on this website | Call audio, transcripts, call details |
| OpenAI | Voice for the demo on this website | Demo conversation audio and text |
| Railway | Call log database and hosting | Call records, transcripts, summaries |
| Airtable | Workflow staging between call records and CRMs | Call summaries, contact details |
| Zapier | Connections to calendars and business tools | Booking and contact details passed between apps |
| Jev (TypeSafe AI) | Call classification and quality scoring | Call structure, transcripts |
| HubSpot | Client CRM, in each client’s own account | Caller profiles, call summaries |
| Zoho | Our own CRM, email and business tools | Business contact details of prospects and clients |
| Cal.com | Booking calls with us | Names, email addresses, booking times |
| Lovable | Website hosting and built-in site statistics | Website request logs, pages viewed, page-speed measurements, a random session ID |
| Vercel | Website hosting | Website request logs |
Last reviewed 29 October 2026. We update this list when our providers change. Enterprise clients get a fuller map of where each provider stores data and for how long.
Before go-live
Rules checked for where you work.
At onboarding we record where your business is based, where your agent works and where your callers ring from, and check the recording-consent and AI-disclosure rules before your agent takes a call.
We build to the rules and give you the evidence. Your own legal advice decides your obligations.
- UK GDPR and the Data Protection Act 2018
- One-party and all-party recording consent in US states
- AI disclosure rules where your callers are
- Safeguards for data that leaves the UK
Questions about data?
Email hello@voiceniche.com or read our privacy policy.