ROI CALCULATOR
What are the calls you miss actually worth?
Change every assumption. The methodology is shown in full, and the result is an estimate — not a promise.
Estimated monthly picture
- Missed calls
- 72
- Enquiries recovered
- 43
- Customers recovered
- 15.1
- Recovered revenue
- £4,234
- Answering-cost difference
- -£199
Estimated monthly net value
£4,035
Indicative annual value £48,415 · Suggested plan: Professional
How this is calculated
missed_calls = calls_per_month × missed_call_percentage potential_recovered_customers = missed_calls × recovery_rate × conversion_rate potential_recovered_revenue = potential_recovered_customers × average_customer_value estimated_net_value = potential_recovered_revenue + cost_difference − plan_cost
Plan cost is already deducted through the answering-cost difference line. Customer lifetime value is deliberately excluded.
These figures are estimates based on assumptions you control. They are not a forecast, a promise or a guarantee of results.
See this on your own calls — Book a DemoASSUMPTIONS
Why the defaults are deliberately conservative
It is easy to produce an impressive number by assuming every missed call becomes a customer. We assume the opposite: only a share of missed callers are recoverable, and only a share of those convert. Customer lifetime value is excluded entirely.
Run this on your own call data.
Bring a month of call records and we will work through the real numbers with you.
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